Yesterday I found myself doing something I never imagined would happen. I downloaded the PGA Tour app on my ipad! Shock! Horror! Yes - I am the Director of Marketing for one of the coolest things to happen in the world of golf. BUT I'm no golf fanatic. I am, however, a huge fan of Rory McIlroy and his phenomenal success so it goes without saying that I followed his progress as he became the second youngest person ever to take the number 1 spot in golf.
As I watched his victory I was struck by the similarities between TopGolf and the success stories of young golfers such as McIlroy, Luke Donald, Hunter Mahan and Rickie Fowler.
In my 5 years on the payroll at TopGolf I've developed a passion for the changing landscape of the golf game. I'm intrigued by these young golfers as they challenging some of the traditions of the golf world. They have become brands in their own right, not only due to their skill on the fairway but their social media profiles and even the way they dress. Golf is no longer the stuffy game it once was.
At TopGolf we're also challenging the rules of traditional golf. Our version of the game is inclusive, affordable, accessible and more relaxed than any course we know of. We've taken a somewhat exclusive sport and removed the barriers to play. The result is a fun and exciting golf based game that groups enjoy as part of a social occasion. We're rebelling against the rules of traditional golf and loving every minute. Pretty neat you have to admit!
Also - these guys are young with plenty of room to grow and mature in the game. Just like TopGolf! We're 11 years young with 7 existing locations. We're opening another 2 in Texas in 2012 and plenty more planned around the US in the next 5 years.
It's an exciting time for the world of golf. The young breed of players is proving to be a huge draw for new golf fans around the world and that can only be good for us here at TopGolf as we take our golf entertainment experience to new markets and encourage more people to pick up a club for the first time. The world is our oyster, as it is for the rising stars in the sport.
Congratulations to Rory for his incredible win yesterday. You and the team on the PGA Tour are welcome to practice at TopGolf any time. The first round is on you!