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The NEW and IMPROVED TopGolf.com

The NEW and IMPROVED TopGolf.com

As TopGolf evolves, it's necessary that every single item that our guests see and touch provide a clear brand identity. Thus, it was imperative that TopGolf.com receive a major facelift from its simple and safe design. On Monday, June 4th, visitors began experiencing the new layout which features:

  • Striking and bold photo backgrounds that randomly change per visitor
  • New calendar page which provides daily food and drink specials, plus upcoming events
  • More robust "What is TopGolf" section to help explain the game and guest experience
  • Social experience sidebar allowing guests to have up-to-the-minute information
  • Expandable accordion tabs for easier content navigation
  • Locations page that pinpoints where each site is located within Google Maps
  • Integration of Facebook photo albums
  • Extremely comprehensive "Play" section with revised pricing layout
  • "Boss Button" so you can now check out your pictures from the night before at work

Our goal was to create a hip, edgy and authentic atmosphere that makes users feel like they are part of the party before they even physically enter the site. I think we have definitely accomplished this, but are by no means finished as more features as set to launch in the next few months. Keep an eye out in the next couple of weeks for our mobile responsive version.

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