A few months ago, TopGolf CEO Tom Leverton challenged me to find "something to celebrate" among our Associates. Excited at the prospect of a party, I immediately began racking my brain to think of any possible achievement or milestone we could honor. I recruited TopGolf Analyst Janet to pull any and all statistics about the company that might be of interest - anything from number of Chicken & Waffles served to number of balls hit or games played.
Janet did some digging to find our visit records from day one of operation in the U.K., at which point we realized TopGolf was quickly approaching its 10 millionth visitor mark. I asked Janet when we would likely reach that milestone based on our visit trends, and she estimated the month of November. Then a light bulb went off - TopGolf would also open its 10th facility in November...
10 locations. 10 million visitors. In the same month! Our team started calling this project "10/10," and it just kind of stuck. Soon, the idea for "something to celebrate among our Associates" became much bigger. We decided we wanted to share this success with our loyal fans too.
Next Monday kicks off a month-long 10/10 celebration, and we have lots of exciting things in store for our Associates and our guests. Each Associate will get a 10/10 T-shirt, a commemorative poster and the chance to win some fantastic prizes like roundtrip airline tickets, digital cameras, sporting event tickets and more. And for our guests½here's a little sneak preview of what's to come:
- 10/10 Instagram Contest - We'll be giving away a VIP Party for 10 at every TopGolf location for the best TopGolf photos that fit our "10" theme.
- PARTY! - On Sunday, Nov. 17, from 6-10 p.m., each TopGolf facility (excluding The Colony) will host a party to celebrate 10/10. We'll have a DJ spinning tunes, $1.50 domestic pints (or £2.50 Foster's Gold for our U.K. friends), an amazingly delicious food special, prize giveaways, and a $10,000 hole-in-one contest.
- $10 Coupon for All Social Media Fans - At some point during the month of November, we'll be giving our social media fans a $10 TopGolf coupon. Like us on Facebook and follow us on Twitter and Instagram to make sure you are in the know!
- TopGolf for a Lifetime Giveaway - One lucky fan will be selected at random on Saturday, Nov. 23 to win a non-expiring Platinum Membership (valued at more than $3,000 annually).
More details about the party and how to win these prizes will be available on Monday. Stay tuned!