If you've ever seen me walking down the tee line, you may have heard one of our rockstar Associates high-five me and say, "What up, champ?" And you may have thought, "Wow, that's quite a nickname." Or "Why do they call her that?" Well, as much as I would like to think it's because I am just a champ, the nickname actually comes from my former title, Marketing Champion.
What is a Marketing Champion? Well as obvious as this may sound, it is an individual who is the Champion of Marketing. While my title has evolved into Manager, it is important that I explain that I have gone on to recruit three Marketing Champions (MCs). "But why?" you may be thinking.
Well, my answer is that in the world of technology we live in, we must always be creating brand awareness! And we have found at TopGolf that the power of word of mouth marketing is the most effective. That's why I have hired an army of MCs!
I'm not just saying this because they are in my department, but I truly believe that they have the most fun job! They are the individuals that you see around town handing out koozies! They are the individuals running around TopGolf on a Friday night hosting minute-to-win-it contests for guests to have the opportunity to skip the line. But the best part of their job is that they get to talk to unique people every day - because TopGolf has something for EVERYONE. Like I said in my previous blog, whether you are an avid golfer, a social seeker, a game watcher, or have a family of kids, there is something at TopGolf just for you!
So I'd say they're Champions. Champions living the TopGolf dream!