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Topgolf Opens First Georgia Location Next Week

Topgolf Alpharetta will open to the public Tuesday, following its Monday evening VIP grand opening party featuring Atlanta Braves legend Chipper Jones

ATLANTA – MAY 15, 2014 – Golf entertainment leader Topgolf International, Inc. will open its first location in Georgia on Tuesday, May 20, following its VIP grand opening party on May 19. The new 60,000-square-foot facility will be the company’s 12 th location worldwide and first in the southeast United States.

The private VIP grand opening party will feature music and entertainment from DJ Jeremy Ladd, a live art demonstration from local Red Bull artist Sara Nguyen, prize giveaways, complimentary food, drinks and, of course, Topgolf® play. Special appearances will be made by retired Atlanta Braves legend Chipper Jones and John Kincade from ESPN 680 Radio. The first 230 Atlanta residents to sign up for a Platinum or Gold membership at the new location received invitations to the party, in addition to community leaders and social media contest winners.

Topgolf is a one-of-a-kind golf entertainment experience with seven competitive games and advanced technology to track the accuracy and distance of players’ shots. Constructed by ARCO/Murray, the three-level Topgolf Alpharetta facility includes: 102 climate-controlled hitting bays; a full-service restaurant and three bars; more than 230 high-definition flat-screen TVs; a rooftop terrace with fire pits; and 3,000 square feet of private event space. The Topgolf app, available for free download on iTunes and Google Play, allows users to change the channel on the TV in each hitting bay.

“It’s been nearly a year to the day that we announced Topgolf coming to the city of Alpharetta, so our team is beyond excited to open our doors next week,” said Topgolf Alpharetta Director of Operations Bob Dodson. “It’s going to be an amazing summer at Topgolf. We will be hosting golf tournaments, daytime clinics for kids, Monday evening leagues, themed costume parties, and live music every Thursday, Friday and Saturday night on our rooftop terrace. Even if you don’t play golf, there will be no shortage of things to do at Topgolf.”

Topgolf Alpharetta hired approximately 450 local residents to staff the site. The facility signed up more than 400 members and booked nearly 200 private events in advance of opening.

“The Topgolf private event offerings are truly an amenity to the community,” said Tom Dundon, Chairman and CEO of Santander Consumer USA Holdings Inc. “We recently hosted an event for Santander Consumer USA employees in Texas and received rave reviews from everyone who attended. The Topgolf team took great care of us and planned everything from start to finish. The golf games helped foster interaction among the group and made for some friendly competition. The food and service also were both impeccable. We’re already planning future corporate outings.”

Topgolf estimates that it will serve 450,000 visitors in Alpharetta in its first year of operation, with a 10-year economic output exceeding $264 million. Topgolf Alpharetta is located at 10900 Westside Parkway off of GA 400 in Alpharetta. For more information, visit www.topgolf.com/alpharetta.

About Topgolf
Topgolf is the emerging global leader in golf entertainment, with 11 locations serving more than 2.7 million guests annually. Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while also awarding points for hitting targets on the outfield. Each facility offers an upscale, laid-back experience that features climate-controlled hitting bays and an impressive food and beverage menu crafted by an executive chef. Mix in dynamic event spaces for groups of all sizes, and Topgolf stands as the premier entertainment complex where the competition of sport meets the neighborhood’s favorite hangout. To learn more about Topgolf, visit www.topgolf.com

Media Contact:

Adrienne Browne
Senior Communications Manager, TopGolf
Ph: (469) 546-5370
E-mail: adrienne.browne@topgolf.com

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About Topgolf Entertainment Group Topgolf Entertainment Group is a technology-enabled global sports and entertainment community that connects people in meaningful ways through the experiences we create, the innovation we champion and the good that we do. What started as a simple idea to enhance the game of golf has grown into a movement where people from all walks of life connect at the intersection of technology and sports entertainment. More About TEG »

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