TopGolf Gets Red Bull Wings
TopGolf partners with Red Bull as official energy drink for its U.S. golf entertainment facilities
DALLAS – August 14, 2013 – TopGolf, the global leader in golf entertainment, today announced a new partnership with Red Bull, the leading energy drink brand, to offer a variety of Red Bull Energy Drink products at its U.S. locations.
TopGolf is the only entertainment center of its kind, offering competitive golfing games for all ages and skill levels and advanced technology to track every player’s shots. The product offerings now available to TopGolf guests include Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Total Zero and Red Bull Editions, a new product line that features three new flavors: cranberry, fresh lime and fruity blueberry.
“This partnership is a natural fit as both TopGolf and Red Bull are fun, innovative and dynamic lifestyle brands that are appealing to sports fans,” said TopGolf Director of Strategic Partnerships Rodney Ferrell. “Teaming up with Red Bull allows TopGolf to provide added value to our guests through cross-promotional events such as contests, parties with live music and DJs, celebrity appearances and more.”
This Red Bull partnership announcement is TopGolf’s second in one month; on July 31, the company issued a statement regarding its new multi-year agreement with PepsiCo North America Beverages.
About Red Bull
Red Bull Energy Drink was first introduced to the Austrian market in 1987 before starting international distribution five years later. Today, Red Bull Energy Drink is available in more than 165 countries worldwide. To learn more about Red Bull, visit www.redbull.com.
TopGolf is the emerging global leader in golf entertainment, with nine locations serving more than 1.5 million guests annually. Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while also awarding points for hitting targets on the outfield. Each facility offers an upscale, laid-back experience that features climate-controlled hitting bays and an impressive food and beverage menu crafted by an executive chef. Mix in dynamic event spaces for groups of all sizes, and TopGolf stands as the premier entertainment complex where the competition of sport meets the neighborhood’s favorite hangout. To learn more about TopGolf, visit www.topgolf.com.
Senior Communications Manager, TopGolf
Ph: (469) 546-5370