Topgolf Mobilizing its World in New Agreement with AT&T
AT&T will be the official telecommunications provider of Topgolf, offering unique interactive experiences for guests
DALLAS – Dec. 8, 2014 – Global golf entertainment leader Topgolf International, Inc. today announced a new sponsorship and business services relationship with AT&T Mobility LLC, a wholly owned subsidiary of AT&T Inc. (NYSE: T), to deliver a superior interactive experience for Topgolf fans in the United States.
Together the companies will provide advanced mobile technology to further benefit Topgolf fans. As part of the sponsorship, AT&T is powering a 70-inch social media wall inside each Topgolf facility. Each wall will display a scrolling feed of visitors’ Facebook, Twitter and Instagram posts, allowing fans to share their Topgolf experience with other guests in a unique and visual way. Topgolf also will integrate AT&T into its mobile app that allows guests to share their scores via social media.
In addition to the sponsorship, Topgolf has selected AT&T to provide a robust, end-to-end communications solution that encompasses a variety of services from a fiber-based MPLS platform to a mobility suite of services that is delivered over the nation’s most reliable 4G LTE network. With AT&T, Topgolf’s network needs are met for the foreseeable future, including the ability to scale its operations both in the United States and around the world.
“The possibilities for brand integration between Topgolf and AT&T are endless,” said Topgolf Director of Global Partnerships Rodney Ferrell. “To start with, we are thrilled that AT&T will be the 2015 Presenting Sponsor of The Topgolf Championships, our series of competitive golf tournaments. Topgolf also will join AT&T in educating guests about the ‘It Can Wait’ campaign, which warns of the dangers of texting while driving. We are thrilled about the alliance with AT&T, and it will be exciting to see how this relationship can evolve to benefit our mutual fan base.”
Topgolf is the only entertainment center of its kind, offering competitive golfing games for all ages and skill levels and advanced technology to track every player’s shots. Those who just want to relax can enjoy the upscale, laid-back ambiance that boasts live music, more than 230 high-definition flat-screen TVs and an extensive food and beverage menu.
“The Topgolf experience itself is inherently social and high-tech, and we can’t think of a better partner than AT&T to support our innovation,” said Topgolf CEO Ken May. “Through its brand and technology, AT&T will be at the forefront of creating a unique, world-class guest experience at Topgolf. We’re looking forward to growing our relationship with what is a truly best-in-class wireless provider.”
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best global wireless coverage, based on offering roaming in more countries than any other U.S. based carrier, and offers the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.
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Reliability claim based on analysis of independent third party data re nationwide carriers’ 4G LTE. LTE is a trademark of ETSI. 4G LTE not available everywhere.
Topgolf is the emerging global leader in golf entertainment, with 15 locations serving more than 4 million guests annually. Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while also awarding points for hitting targets on the outfield. Each facility offers an upscale, laid-back experience that features climate-controlled hitting bays and an impressive food and beverage menu crafted by an executive chef. Mix in dynamic event spaces for groups of all sizes, and Topgolf stands as the premier entertainment complex where the competition of sport meets the neighborhood’s favorite hangout. To learn more about Topgolf, visit www.topgolf.com.
Senior Communications Manager, TopGolf
Ph: (469) 546-5370