Topgolf Kicks off Football Season Promotions and Announces DraftKings as Official Daily Fantasy Sports Partner
DALLAS – Oct. 7, 2015 – Topgolf International has teamed up with DraftKings, a daily fantasy sports leader, to create the ultimate sports-watching destination for guests at Topgolf® venues. This partnership will allow Topgolf fans to play for exclusive prizing on DraftKings.com and connect with their favorite teams and players on a nightly basis, rather than through season-long play. The deal further establishes Topgolf as a premier destination for all sports fans to watch games, play daily fantasy and socialize over great food and drink.
“Topgolf is showing all football games at our venues this season, and guests are in control because they can choose what channel they want to watch on the TV in their bay,” said Topgolf Director of Strategic Partnerships Rodney Ferrell. “Our partnership with DraftKings takes sports-watching at Topgolf to a whole new level with a fun, competitive element and the chance to win amazing prizes.”
Additionally, DraftKings is the title sponsor of Topgolf’s “Your Football Destination” promotion. DraftKings will receive brand exposure across multiple platforms while hosting free football contests at draftkings.com/topgolf, where fans can play for a share of weekly cash and prizes.
“Topgolf is a fantastic venue for fans to play golf, spend time with family and friends, and watch their favorite sports,” said DraftKings Vice President of Business Development Jeremy Elbaum. “As DraftKings enters venues across the country, our partnership with Topgolf allows us to expand our presence in a fun environment that truly complements our company’s goals and offerings.”
“I am very excited to be able to enjoy two of my favorite things at once as a new Platinum Member at Topgolf – fantasy sports and golf,” said Jarod Drennan, who last week was awarded a one-year Topgolf Platinum Membership as part of an innovative contest in conjunction with the partnership announcement.
The Topgolf and DraftKings multi-year partnership will span throughout 2016 and offer additional contest and prize promotions beyond football season.
DraftKings, Inc. is a leading skill-based Daily Fantasy Sports (DFS) gaming destination for fans in North America to compete in single-day online games for cash and prizes across the largest variety of professional and collegiate sports. DraftKings is the exclusive DFS partner of Major League Baseball, the National Hockey League, Major League Soccer, NASCAR and Ultimate Fighting Championship. Founded in 2012 by CEO Jason Robins, CRO Matt Kalish and COO Paul Liberman, DraftKings is headquartered in Boston, Mass.
The DraftKings is available on iTunes and the Google Play Store. For more information, go to www.draftkings.com.
Topgolf is a global sports entertainment community creating the best times of your life, with 22 locations projected to serve 8 million guests annually. Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while awarding points for hitting targets on the outfield. Each facility offers an upscale and playful experience, featuring an impressive food and beverage menu, music, games, climate-controlled hitting bays, and hundreds of HDTVs. Topgolf also brings fun, interactive experiences to the community through its Topgolf U lessons, leagues, tournaments, KidZone parties, and social and corporate events. To learn more about Topgolf, visit www.topgolf.com.
Director of Corporate Communications, Topgolf
Ph: (214) 501-5025
Head of Communications, DraftKings
Ph: (646) 565-6758