Topgolf Acquires World Golf Tour
What does this mean for Topgolf fans?
We want fans to be able to play golf wherever they go, even without a club in hand. And we aren’t satisfied with just delivering offline entertainment. So, we are reimagining the golf experience and going digital. Today, as a global sports lifestyle brand, Topgolf encompasses golf, gaming, food and beverage, music, apparel, digital content and much more. We will be further engaging our Guests through in-venue experiences, app enhancements and compelling digital content to create a truly global golf entertainment community. Soon, Topgolf can be experienced anywhere in the world from the palm of your hand.
What is World Golf Tour (WGT)?
WGT is the leading web and mobile golf game, with more than 14 million players worldwide across online, social and mobile platforms.
What does this mean for WGT players?
WGT fans will not only be able to play the existing games they love, but they’ll also be able to play Topgolf virtually with new games featuring our signature dartboard-like outfield. We want to break through the screen for these players and drive user experiences offline as well.
It’s a win-win for every player, regardless of whether your clubs are made of pixels or titanium.