Where PlayMeets Culture
A full suite of partnership solutions built to reach 42 million guests nationwide.
How Brands Can Partner
Brand Partnerships
Trusted by leading brands
From multi-venue takeovers and broadcast-grade digital screens to custom gameplay IP and bay sampling.
The Brand Platform / The Difference
Built for the way
people engage today
With an average visit of 1h 50m, brands earn touchpoints across every stage of the experience.
100+ VenuesSports
Live gameplay, competition and energy that keep guests engaged
Chef-Driven F&BHospitality
Food, beverage and shared experiences designed for groups
28K Digital ScreensMedia
28,000 screens, owned channels and logged-in audiences
1h 50m Avg. VisitSocial
A highly social occasion where guests spend nearly two hours together
Sports • Hospitality • Media • Social — all under one roof
Ready to bring your brand into the game?
Talk to Our Partnerships TeamWhy Topgolf? / The Opportunity
42 Million
reasons to partner
National scale. Local depth. Every major market.
Scale
National footprint & physical reach
Engagement
Time spent & audience receptivity
Addressability
Connected channels & first-party data
100+ Venues
Nationwide Presence
Presence across all Top 25 U.S. media markets.
Swing Suites
Immersive simulator bays bringing interactive gameplay and golf to luxury hospitality and entertainment destinations nationwide.
Topgolf Live
A nationwide stadium tour transforming legendary sports arenas and ballparks into massive, pop-up Topgolf target experiences.
More visitors
higher-value audience
Topgolf draws more annual visits than every major U.S. sports league except MLB, delivering sports-scale reach in an environment built for brand engagement.
- MLB0M
- Topgolf0M
- NBA0M
- NFL~0M
- NHL0M
- MLS0M
- PGA Tourest. ~0M+
- NASCARest. ~0M
Sources: MLB, NBA, NFL official attendance reports; PGA, NASCAR; Topgolf internal data.
Audience quality
vs. other sports fans
Compared with the U.S. general population, Topgolf visitors over-index across several advertiser-priority demographics and compare favorably with major U.S. sports fan bases.
+0%
Topgolf audience outperforms NFL, NHL, NBA, PGA Tour, and MLB fans across key demographics indices.
0.0x
More likely to be millennials
0.0x
More likely to have a specialized degree
0.0x
More likely to make $100K+
0.0x
More likely to be a parent
0.0x
More likely to have a bachelor’s degree
Sources: Navigate research. Indices vs. U.S. general population; outperforms NFL, NHL, NBA, PGA Tour and MLB fans.
We can break all of this down by market and by daypart.
Get your market’s numbersThe Partner Solution
One platform.
Three ways to partner.
Where play meets culture — delivering impact in-venue, on screen, and beyond.
01 / Sponsorships
At the bay, guests are relaxed, engaged, and open to discovery. Deliver full-funnel impact through venue takeovers, high-visibility branding, custom gameplay experiences, and event activations.
02 / Media
Reach guests where they already are across 28,000 in-venue screens, opted-in digital channels, and first-party gameplay data that makes every impression measurable.
03 / Licensing
Where a partnership outlasts a campaign window — extending Topgolf into everyday life across co-branded products, digital gaming & esports, and dedicated experiential spaces.
Start a Conversation
Let’s build
something together
Your brand has specific goals. Our team has the platform, the audience, and the data to meet them.
We start by listening — not pitching.
Direct Contact
Prefer direct email? Reach our partnerships team at partnerships@topgolf.com.